Privacy Policy

Like Totally Fab · liketotallyfab.com · Last Updated: March 15, 2026

Hey, Let's Talk About Your Privacy

We take your privacy seriously — even if our platform and quizzes are all about fun. This Privacy Policy explains what information we collect on our website (liketotallyfab.com) (the “Site” or “Like Totally Fab”), how we use it, and what rights you have. We've written this in plain language because nobody should need a law degree to understand how their data is handled.

By using Like Totally Fab, you agree to the practices described in this Privacy Policy (“Policy”). If you don't agree, that's okay — but please don't use the site.

Who We Are

Like Totally Fab is operated by Love That For Brands, LLC, a Massachusetts-based company. If you need to reach us about anything privacy-related, you can contact us at:

Email:
Website: liketotallyfab.com

What We Collect

Information You Provide Directly

Quiz responses: Your feedback and answers to our quizzes, including your quiz results
Ratings and feedback: Star ratings, quiz topic suggestions, and any feedback you submit through our contact page
Contact information: If you choose to reach out to us or to make an account with us, subscribe to our waitlist, or create an account, we may collect your name and email address

Information Collected Automatically

Analytics data: We use our own analytics tools (powered by our database provider, Supabase) to understand how people use our site. This includes information like quiz completion rates, result distributions, and general usage patterns. We do not use Google Analytics or any third-party analytics scripts.
Device and browser information: Your browser type, operating system, screen size, and general device information
Referral data: How you found us, including UTM parameters (e.g., if you clicked a link from social media or another website). We store UTM data in your browser's session storage during your visit.
Social sharing activity: When you use our social share buttons, we track that a share was initiated. We do not access your social media accounts or collect your social media data.
Affiliate link activity: When you click on product links on our site, we record that a click occurred. This helps us understand which product recommendations are most useful to our visitors. We do not track what you purchase from third-party retailers.
Quiz attempt data: When you start a quiz, we record that a quiz was opened and track your progress through the questions. This helps us understand where people drop off so we can improve our quizzes.

Information We Do NOT Collect

We do not collect sensitive personal information such as Social Security numbers, financial account information, or health data.
Our quizzes are designed for entertainment and self-discovery — they are not diagnostic assessments and we do not use your responses to make any determinations about you.

How We Use Your Information

We use the information we collect to:

Deliver the quiz experience: Show you your results, track quiz popularity via ratings, and improve our quizzes over time;
Operate, understand, and improve the Site: Understand which quizzes people love, how people navigate the site, and where we can make things better;
Communicate with you: Respond to your messages, feedback, or quiz suggestions — and if you opt in, send you updates about new quizzes or features;
Personalize your experience: We use the information that you share with us, including quiz data, to recommend quizzes, content, and products that match your results and preferences; and
Product recommendations: We display curated product recommendations alongside quiz results. Product suggestions may be generated with the assistance of artificial intelligence and reviewed by our team. The quiz data used to generate these recommendations does not include any personally identifiable information.

Cookies & Local Storage

What We Use

Like Totally Fab does not set traditional cookies. Instead, we use browser session storage to temporarily hold referral data (UTM parameters) during your visit. Session storage is automatically cleared when you close your browser tab.

What We Don't Use

We do not use Google Analytics or any third-party analytics cookies
We do not set advertising or retargeting cookies ourselves
We do not use tracking pixels

Third-Party Affiliate Cookies

When you click an affiliate product link on our site, the third-party retailer (such as Amazon or Etsy) may place cookies on your device to track purchases for affiliate commission purposes. These cookies are governed by each retailer's own privacy policy, not ours. We encourage you to review the privacy policies of any retailer you visit through our links.

If we introduce our own cookies or additional tracking technologies in the future, we will update this Policy.

How We Share Your Information

We do not sell your personal information. Period.

We may share information in these limited circumstances:

Service providers: We use third-party services to help run the Site, including and Anthropic (AI-assisted content generation). These providers may process data on our behalf, and they are bound by their own privacy policies and data processing agreements. Please note that we do not share personal data or personal information (as those terms are defined by applicable law) with Anthropic. For more details, you can review their privacy policies and agreements. If you don't agree with their terms, please do not use the Site.
For the purposes of this Policy, we will collectively refer to this data as “personal data”
Aggregated or anonymized data: We may share data that cannot identify you individually, such as “70% of quiz-takers got the Rebel Life result.”
Affiliate partners: We participate in affiliate programs with third-party retailers including Amazon Associates, Etsy (via Awin), and Ulta Beauty (via Impact). When you click a product link on our site, you are directed to the retailer's website. We may earn a small commission on purchases made through these links at no additional cost to you. We do not share your personal information with these partners — the affiliate relationship is based on link tracking, not data sharing. As an Amazon Associate, Like Totally Fab earns from qualifying purchases.
Business transfers, affiliates, and subsidiaries: We may share or transfer the information that we collect in connection with, or during negotiations of, any merger, sale of our company assets, financing, or acquisition of all or a portion of our business to another company. We may share your personal data within our organization, including with our affiliates and subsidiaries, in order to facilitate the provision of services in connection with your use of our Site.
Legal requirements: We may disclose information if required by law, legal process, or to protect the rights, property, or safety of Like Totally Fab, our users, or others.
Other Ways in which You Specifically Consent: We may share the information that we collect in other ways to which you specifically consent.

Your Rights

Depending on where you live, you may have specific rights regarding your personal data. We respect these rights for all users, regardless of location.

For security purposes, we may take such steps as we deem necessary to confirm your identity before completing your request or sharing any personal data with you.

For All Users

Access: You can request a copy of the personal data we hold about you.
Correction: You can ask us to correct inaccurate personal data.
Deletion: You can ask us to delete your personal data.
Opt-out: You can unsubscribe from any marketing communications at any time.

Additional Rights for EU/EEA/UK Residents (GDPR)

If you are located in the European Union, European Economic Area, or the United Kingdom, you also have the right to:

Restrict processing: Ask us to limit how we use your data;
Data portability: Request your data in a portable format;
Object to processing: Object to our use of your personal data for certain purposes, including profiling;
Withdraw consent: Where we rely on your consent to process data, you can withdraw it at any time;
Lodge a complaint: You have the right to file a complaint with your local data protection authority;

Legal basis for processing (GDPR): We process your personal data based on:

Consent: When you voluntarily share it with us, including pursuant to our registration interactions or when you subscribe to communications.
Legitimate interests: To, among other things, improve our site, understand usage patterns, respond to your communications and inquiries, and develop our services.
Legal obligations: When required by applicable law.

Additional Rights for California Residents (CCPA)

California residents have the right to know what personal data is collected, and opt out of the sale of personal information. As noted above, we do not sell personal information.

How to Exercise Your Rights

To make any privacy-related request, contact us at . We will respond within 30 days (or sooner where required by law).

Data Retention

We keep your information only as long as necessary to fulfill the purposes described in this policy:

Quiz responses and ratings: Retained in perpetuity for as long as we deem necessary or appropriate based on our standard policies and procedures. Identifiable data deleted upon request.
Contact information: Retained for as long as you maintain an account with us or until you request deletion.
Analytics data: Retained indefinitely for as long as we deem necessary or appropriate based on our standard policies and procedures.

Data Security

We take reasonable measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

Like Totally Fab is based in the United States. If you access our site from outside the United States, your information may be transferred to and processed in the United States. By using the site, you consent to this transfer.

Children's Privacy

Like Totally Fab is intended for users aged 18 and older. We do not knowingly collect personal information from children under the age of 18.

If you are a parent or guardian and believe an individual under 18 has provided us with personal information, please contact us at and we will promptly delete that information.

While our quiz content is designed to be fun and G-rated, the nostalgic themes are primarily aimed at adult women who grew up in the 1990s.

Third-Party Links

The Site may contain links to other websites or services that we do not operate. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. For significant changes, we will provide more prominent notice (such as a banner on the site or an email notification if you've subscribed or have an account with us).

We encourage you to review this Policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests related to this Policy, please reach out:

Email:
Website: liketotallyfab.com

This Privacy Policy was last updated on March 15, 2026.