Privacy Policy
Like Totally Fab · liketotallyfab.com · Last Updated: February 19, 2026
Hey, Let's Talk About Your Privacy
We take your privacy seriously — even if our quizzes are all about fun. This Privacy Policy explains what information we collect, how we use it, and what rights you have. We've written this in plain language because nobody should need a law degree to understand how their data is handled.
By using Like Totally Fab, you agree to the practices described in this policy. If you don't agree, that's okay — but please don't use the site.
Who We Are
Like Totally Fab is operated by Love That For Brands, LLC, a Massachusetts-based company. If you need to reach us about anything privacy-related, you can contact us at:
Email: privacy@lovethatfor.com
Website: liketotallyfab.com
What We Collect
Information You Provide Directly
- Quiz responses: Your answers to our quizzes, including your quiz results
- Ratings and feedback: Star ratings, quiz topic suggestions, and any feedback you submit through our contact page
- Contact information: If you choose to reach out to us, subscribe to our waitlist, or create an account, we may collect your name and email address
Information Collected Automatically
- Analytics data: We use our own analytics tools (powered by our database provider, Supabase) to understand how people use our site. This includes information like quiz completion rates, result distributions, and general usage patterns. We do not use Google Analytics or any third-party analytics scripts.
- Device and browser information: Your browser type, operating system, screen size, and general device information
- Referral data: How you found us, including UTM parameters (e.g., if you clicked a link from social media or another website). We store UTM data in your browser's session storage during your visit.
- Social sharing activity: When you use our social share buttons, we track that a share was initiated. We do not access your social media accounts or collect your social media data.
- Affiliate link activity: When you click on product links on our site, we record that a click occurred. This helps us understand which product recommendations are most useful to our visitors. We do not track what you purchase from third-party retailers.
- Quiz attempt data: When you start a quiz, we record that a quiz was opened and track your progress through the questions. This helps us understand where people drop off so we can improve our quizzes.
Information We Do NOT Collect
- We do not collect sensitive personal information such as Social Security numbers, financial account information, or health data
- We do not require you to create an account to take quizzes
- We do not use cookies. Our site uses browser session storage (cleared when you close your tab) for temporary data only.
- Our quizzes are designed for entertainment and self-discovery — they are not diagnostic assessments and we do not use your responses to make any determinations about you
How We Use Your Information
We use the information we collect to:
- Deliver the quiz experience: Show you your results, track quiz popularity via ratings, and improve our quizzes over time
- Improve the site: Understand which quizzes people love, how people navigate the site, and where we can make things better
- Communicate with you: Respond to your messages, feedback, or quiz suggestions — and if you opt in, send you updates about new quizzes or features
- Personalize your experience: We use quiz data to recommend quizzes and products that match your results and preferences
- Product recommendations: We display curated product recommendations alongside quiz results. Product suggestions may be generated with the assistance of artificial intelligence and reviewed by our team. The quiz data used to generate these recommendations does not include any personally identifiable information.
Cookies & Local Storage
What We Use
Like Totally Fab does not set traditional cookies. Instead, we use browser session storage to temporarily hold referral data (UTM parameters) during your visit. Session storage is automatically cleared when you close your browser tab.
What We Don't Use
- We do not use Google Analytics or any third-party analytics cookies
- We do not set advertising or retargeting cookies ourselves
- We do not use tracking pixels
Third-Party Affiliate Cookies
When you click an affiliate product link on our site, the third-party retailer (such as Amazon or Etsy) may place cookies on your device to track purchases for affiliate commission purposes. These cookies are governed by each retailer's own privacy policy, not ours. We encourage you to review the privacy policies of any retailer you visit through our links.
If we introduce our own cookies or additional tracking technologies in the future, we will update this policy and implement a consent mechanism.
How We Share Your Information
We do not sell your personal information. Period.
We may share information in these limited circumstances:
- Service providers: We use third-party infrastructure services (including Supabase for our database and hosting, Vercel for site hosting, jsDelivr for code delivery, and Anthropic for AI-assisted content generation) that process data on our behalf to help run the site. These providers are bound by their own privacy policies and data processing agreements.
- Aggregated or anonymized data: We may share data that cannot identify you individually, such as "70% of quiz-takers got the Rebel Girl result."
- Affiliate partners: We participate in affiliate programs with third-party retailers including Amazon Associates, Etsy (via Awin), and Ulta Beauty (via Impact). When you click a product link on our site, you are directed to the retailer's website. We may earn a small commission on purchases made through these links at no additional cost to you. We do not share your personal information with these partners — the affiliate relationship is based on link tracking, not data sharing. As an Amazon Associate, Like Totally Fab earns from qualifying purchases.
- Legal requirements: We may disclose information if required by law, legal process, or to protect the rights, property, or safety of Like Totally Fab, our users, or others.
Your Rights
Depending on where you live, you may have specific rights regarding your personal data. We respect these rights for all users, regardless of location.
For All Users
- Access: You can request a copy of the personal data we hold about you
- Correction: You can ask us to correct inaccurate information
- Deletion: You can ask us to delete your personal data
- Opt-out: You can unsubscribe from any marketing communications at any time
Additional Rights for EU/EEA/UK Residents (GDPR)
If you are located in the European Union, European Economic Area, or the United Kingdom, you also have the right to:
- Restrict processing: Ask us to limit how we use your data
- Data portability: Request your data in a portable format
- Object to processing: Object to our use of your data for certain purposes, including profiling
- Withdraw consent: Where we rely on your consent to process data, you can withdraw it at any time
- Lodge a complaint: You have the right to file a complaint with your local data protection authority
Legal basis for processing (GDPR): We process your data based on:
- Consent: When you voluntarily take a quiz, submit feedback, or subscribe to communications
- Legitimate interests: To improve our site, understand usage patterns, and develop our services
- Legal obligations: When required by applicable law
Additional Rights for California Residents (CCPA)
California residents have the right to know what personal information is collected, request its deletion, and opt out of the sale of personal information. As noted above, we do not sell personal information.
How to Exercise Your Rights
To make any privacy-related request, contact us at privacy@lovethatfor.com. We will respond within 30 days (or sooner where required by law).
Data Retention
We keep your information only as long as necessary to fulfill the purposes described in this policy:
- Quiz responses and ratings: Retained in aggregated/anonymized form for site improvement; identifiable data deleted upon request
- Contact information: Retained while you maintain a subscription or until you request deletion
- Analytics data: Retained in our database for site improvement purposes; anonymized quiz completion data may be retained indefinitely as it is not linked to individual identities
Data Security
We take reasonable measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
International Data Transfers
Like Totally Fab is based in the United States. If you access our site from outside the U.S., your information may be transferred to and processed in the United States. By using the site, you consent to this transfer. For EU/EEA/UK users, we ensure appropriate safeguards are in place for any data transfers as required by GDPR.
Children's Privacy
Like Totally Fab is intended for users aged 13 and older. We do not knowingly collect personal information from children under the age of 13.
If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us at privacy@lovethatfor.com and we will promptly delete that information.
While our quiz content is designed to be fun and G-rated, the nostalgic themes are primarily aimed at adult women who grew up in the 1990s. Users under 13 should not use this site without parental supervision.
Third-Party Links
Our site may contain links to other websites or services that we do not operate. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policies of any third-party sites you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. For significant changes, we will provide more prominent notice (such as a banner on the site or an email notification if you've subscribed).
We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, please reach out:
Email: hello@lovethatfor.com
Website: liketotallyfab.com
This Privacy Policy was last updated on February 19, 2026.